Western Union ReBrand
Western Union went through a rebrand in 2012. Along with 15+ marketing specialists and designers in 5 different countries, I was able to collaborate, concept, market test and eventually design the final brand for the company. I conjunction, WU partnered with the UEFA Europa leagu. I was able to design and layout a variety of advertising and brand to introduce and showcase the Western Union brand as a platinum sponsor.
concept, design, digital ads, sponsorship signage, OOH