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Planet Play, Kennedy Space Center

Soft Play created a multiple-story play attraction at the Kennedy Space Center Visitor Complex in an old, 6,000 square foot IMAX theater. Art direction with a 6 person crew and 12-15 little models, we needed to capture the adventure that Planet Play brings. We had a 2 hours to gather as much content as possible before the doors opened.

concept, creative direction, social media, paid ads

Planet Play video reel

PlayArmor Product Explanation Video

Paid Social Media and Digital ads

Case Study