Tommy Cook Design
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Pinnacle LightFair 2019

LightFair LightFair is the premier, biennial architectural and commercial lighting trade show and conference. In 2019, Pinnacle Architectural Lighting decided to engage customers outside the Pennsylvania Convention Center’s show floor at a private event and showing at The Ballroom at The Ben.

Creating a Traditional Americana style circus, sideshow pairing each of the showcased light fixtures with a sideshow act to bring curiosity, excitement and some Colorado flare to these light fixtures. Contracting a local events company provided fire breathers, contortionists, aerialists and other circus act to fill the event space. The event was a hit with over 700 attendees throughout the day.

concept, creative direction, design, illustration, print, digital

Branding

Print

Themed, informational take-a-ways. Large format, environmental print to theme the space.

Immersive Theme Design