Tommy Cook Design

IAAPA MPOP Campaign, Soft Play

The IAAPA tradeshow is one of the biggest in the attractions industry. The Master Plan of Play was created to highlight full scale capabilities of Soft Play and appeal to customers in search of projects ranging from $3 to $7 million. Creative concept and direction was used throughout from design of the booth and it’s elements, to teaser videos leading up to the show, to print materials used as the show.

concept, creative direction, booth design, social media, paid ads

Hype Ad 1

Hype Ad 2

IAAPA Print Brochure

Booth Backdrop MPOP World Video

Booth Design