1
2
3
4
5
6
For LIGHTFAIR International, Pinnacle wanted to show fixtures in a more unique and personal setting, off of the show floor. The four elements, Water, Earth, Air, Fire, were used to fit the industrial, downtown San Diego loft setting. These design aesthetics were used to help support the space and also to market to various agents, architects, designers and other potential customers. Collaboration with marketing and sales was done through out the process to showcase the new product in a way never done before. Close work with engineers ensured that the fixtures were mounted properly, safely and in a way that best showed their potential.
EDGE Wet Fixture
The water element of the space
Concept | Art Direction | Design | Build
EDGE 1 Fixture
The air element of the space
LiFT
The earth element of the space
FINA
The fire (sun) element of the space
Luce Loft, Downtown San Diego